Family and tradition

Wang Hongqiang

"My father, my son and my wife and myself all work, or have worked, here. Moutai has given me a lot. My whole life, everything is Moutai."

Hard work

Wang Zhihang

"I imagine the person who is going to drink this bottle is myself. I put more effort in that way."

Spirit

Hu Jingshi

"Chinese love Moutai because we love China, and Moutai represents China. As long as China is thriving, Moutai will be thriving."

Modernization

Tong Hu

"Life is getting better. Sorghum gave us the ability to support three children through college."

(China Daily Africa Weekly 02/06/2015 page16)