The 35th Darhan Muminggan Joint Banner Naadam Fair kicked off in Baotou on July 31, attracting many visitors.

The fair integrates cultural experiences, sports competitions, and industrial development through more than 50 special events.

A dance performance is held at the fair. [Photo/Baotou news network]

In addition to the main venue, various townships and scenic spots have also set up sub venues for the event in an effort to promote cultural tourism, sports competitions, trade exhibitions, and other activities. During the fair, more than 50 local enterprises and cooperatives based in Darhan Muminggan Joint Banner set up operations in settled in the Bailing Naadam Cultural Industrial Park, while over 40 merchants from across the country moved in, supplying agricultural and livestock products such as beef, mutton, and dairy products to tourists, expanding the channels for herdsmen to increase their income.

"Travel with Naadam", a themed tourism route, was launched during the fair, resulting in a significant increase in the daily reception volume of Baotou's scenic areas.

Riders in a horse racing competition. [Photo/Baotou news network]

The fair not only presents tourists with a unique and charming grassland cultural experience but has also become an important platform for promoting the integrated development of agriculture, culture, sports, tourism, and business in Darhan Muminggan Joint Banner.