Hainan records big rise in summer duty-free sales
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"I took time off to bring my child to Hainan, and he picked out a Lego set. With the 'instant pick-up' policy, we could take it right away and enjoy it during our trip - he was thrilled," said a tourist from Beijing surnamed Zhang.
Over the summer, Hainan launched the "Buy in Hainan 2025" campaign - the fourth of its kind - along with the 7th Hainan Duty-Free Shopping Festival. The campaign featured more than 30 new brands and introduced numerous first-to-market products, creating diverse shopping scenarios and promotional offers to boost consumer engagement.