To inspire more Chinese travelers, TAT has organized the "Thailand, Told by You" UGC Challenge and FAM Trip from Oct 5 to 10, inviting about 100 Chinese media influencers to four destinations — Chiang Mai, Pattaya, Phuket and Ko Samui, to explore Thailand's tourism offerings and share authentic impressions across major Chinese digital platforms.

The campaign includes several initiatives, such as promotions on major traveling service platforms, as well as the Chinese Passport Privilege programme providing special offers at leading Thai retailers.

"'Nihao Month' reflects TAT's commitment to China as one of Thailand's most important markets. Through creative marketing, cultural collaboration, and close cooperation with our partners, we aim to turn awareness into real travel," said TAT Governor Thapanee Kiatphaibool.

As of Sept 30, Thailand welcomed more than 3.4 million visitors from China. With "Nihao Month" serving as a key campaign, TAT expects arrivals to accelerate in the final quarter of the year, further strengthening tourism growth and celebrating the deep-rooted friendship between Thailand and China.