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經(jīng)濟(jì)不景氣 美新人流行在殯儀館辦婚禮
Funeral homes nationwide find new life by hosting other events

[ 2011-01-27 15:48]     字號(hào) [] [] []  
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經(jīng)濟(jì)不景氣 美新人流行在殯儀館辦婚禮

File photo of a wedding held in a funeral home. The lure? It is often less expensive; there is greater availability; and the settings — inside and outside — can be nothing short of wedding-picture perfect.

Paulita and Tony Flores took their wedding vows in December in an elegant rotunda with marble floors amid glimmering chandeliers and a bubbling fountain.

It didn't bother them that a room down the hall showcased caskets and urns. Or that the building was surrounded by a large cemetery with 100,000 gravestones on 60 acres. Or that on other days, the facility hosts something a lot more somber — funerals.

The Flores' wedding at the Community Life Center at Washington Park East Cemetery here illustrates a growing trend.

Across the USA, funeral homes are building and marketing such centers as not just a place to mourn the dead but as sites for events celebrating the living, including weddings, birthdays, anniversaries, holiday parties and proms.

The lure? It is often less expensive; there is greater availability; and the settings — inside and outside — can be nothing short of wedding-picture perfect.

Flanner & Buchanan Funeral Centers opened the $10 million Community Life Center in 2001, but it had a slow start. As recently as 2009, it hosted just 10 weddings. Then Carla Fletcher took over as special events coordinator in March. The center now holds a dozen events each month and has nearly every Friday, Saturday and Sunday booked this year, including 99 weddings, as well as bookings that stretch into 2012, she says.

"The place wasn't being utilized because people had tunnel vision," says Fletcher, who also often plays the part of wedding planner for the couples. "They thought since it was a funeral home, they (couldn't) sell it. But I don't see a funeral home; I see an events center."

The idea of getting married in a funeral home wasn't much of a hurdle to overcome, says Paulita Flores, 21.

"At first, when I pulled up and saw it was a funeral home, it did concern me," she admitted. "But when we walked in and saw everything, it was overwhelming. I fell in love and thought it was the perfect place. It was breathtaking, so it (the funeral home aspect) didn't cross my mind again."

In a 2010 association survey, almost 10% of the 627 funeral home owners who responded said they owned or offered a community or family center in addition to traditional funeral facilities.

(Read by Renee Haines. Renee Haines is a journalist at the China Daily Website.)

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(Agencies)

去年12月,寶莉塔和托尼?弗洛雷斯在一家殯儀館舉辦了婚禮。雅致的圓形大廳里鋪著大理石地面,枝形吊燈上泛著微光,噴泉汩汩作響。

大廳另一端的房間里陳列著棺材和骨灰盒;殯儀館所在的60英畝大型墓地里埋有10萬(wàn)座墓碑;在其余的日子里,這里會(huì)用于舉辦非常悲涼的葬禮。但這對(duì)新人對(duì)此毫不在意。

弗洛雷斯夫婦在華盛頓公園東區(qū)公墓的社區(qū)生活中心舉辦的這場(chǎng)婚禮代表了一種新的流行趨勢(shì)。

在全美,殯儀館正在建設(shè)并大力推廣類似場(chǎng)所,不單能為逝者舉辦葬禮,還能為在世的人們舉辦婚宴、生日聚會(huì)、周年紀(jì)念、節(jié)日派對(duì)、和正式舞會(huì)等活動(dòng)。

優(yōu)勢(shì)呢?比如費(fèi)用低廉、容易預(yù)訂、內(nèi)外場(chǎng)景布置比婚禮場(chǎng)面的完美效果毫不遜色。

“弗蘭納和布坎南”殯葬中心在2001年投資1000萬(wàn)美元建設(shè)了社區(qū)活動(dòng)中心,但最初它并不受歡迎。直到2009年,這里僅舉辦過(guò)10場(chǎng)婚禮。此后,卡拉?弗萊徹在3月出任特別活動(dòng)協(xié)調(diào)員。她表示,目前該中心每個(gè)月都要舉辦12場(chǎng)活動(dòng),今年所有的周五到周日都被預(yù)訂一空,包括99場(chǎng)婚禮。有些預(yù)訂一直排到了2012年。

弗萊徹說(shuō):“過(guò)去這個(gè)場(chǎng)所沒(méi)有得到利用,因?yàn)槿藗兪艿脚f觀念的束縛。大家認(rèn)為既然這是殯儀館,那么就不能干別的賺錢。但我不認(rèn)為這是殯儀館,我把它當(dāng)作活動(dòng)中心?!备トR徹還常為新人擔(dān)任婚禮策劃師。

21歲的寶莉塔?弗洛雷斯說(shuō):“在殯儀館舉行婚禮沒(méi)那么想不通?!?/p>

她坦承道:“最開(kāi)始,當(dāng)我停下車,看到這是殯儀館時(shí),心里確實(shí)挺犯嘀咕的。但我們走進(jìn)來(lái)后,看到了所有的布置,太令人折服了。我愛(ài)上了這里,覺(jué)得這是舉辦婚禮的理想場(chǎng)所。非常激動(dòng)人心,所以我就不再惦記這里是殯儀館這回事了?!?/p>

殯葬協(xié)會(huì)2010年開(kāi)展的調(diào)查顯示,在參加調(diào)查的627家殯儀館中,近10%除了傳統(tǒng)的殯儀服務(wù)外,還提供社區(qū)中心或家庭中心的功能。

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(中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Julie 編輯:馮明惠)

Vocabulary:

rotunda: a round building, esp. one with a dome(圓形建筑,圓形大廳)

chandelier: an ornamental hanging light with branches and holders for several candles or bulbs(枝形吊燈,樹(shù)枝形裝飾燈)

prom: a formal dance, esp. one held by a high school or college class at the end of an academic year(正式舞會(huì))

tunnel vision: an extremely narrow or prejudiced outlook; narrow-mindedness(視野狹隘,井蛙之見(jiàn))

 
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