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Jiading promotes tourism through WeChat

( chinadaily.com.cn ) 2014-12-05

"Jiadinglvyou", the public WeChat account of the Jiading tourism bureau, Shanghai, recently received the 2014 China Tourism Internet Innovation and Practice Award and became a member of the Chinese Tourism New Media Association at a summit on e-government affairs held by Tencent in Beijing.

With the aim of promoting the tourism resources and image of Jiading, the tourism bureau launched the WeChat account in Sept 2014. It publishes information about local tourism activities and festivals and has held a string of online and offline activities. So far, the account has attracted nearly 7,000 users.

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

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