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China Daily Website

Brands must promote themselves

Updated: 2012-06-28 08:18
( China Daily)

Comment on "Study urges more focused branding" (China Daily, June 14)

I agree that China should focus more on brands, but there should be more backup plans. For example, in countries such as Malaysia, Chinese brands are not well promoted. People know there are some good Chinese brands, but their promotion and advertising are far from enough. And you can see advertisements for South Korean and Japanese brands everywhere. Where are the advertisements for Chinese brands? There's much more we should do.

Ang, on China Daily website

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(China Daily 06/28/2012 page9)

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