昨天在說(shuō)“樂(lè)單族”的時(shí)候提到了“樂(lè)活族”，那么今天就來(lái)說(shuō)說(shuō)這個(gè)LOHAS。
LOHAS is the acronym of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in Britain in the middle of last century.
樂(lè)活族（LOHAS）是Lifestyle Of Health And Sustainability（健康及可持續(xù)的生活方式）的縮寫形式，指的是一群樂(lè)觀、善解人意、關(guān)愛環(huán)境和健康，行善并且以其為樂(lè)的人。這個(gè)概念在上世紀(jì)中葉的時(shí)候源于英國(guó)。
Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.
從商業(yè)上來(lái)說(shuō)，樂(lè)活族描繪了一個(gè)綜合的、快速成長(zhǎng)的商品和服務(wù)市場(chǎng)，那些珍視健康、環(huán)境、社會(huì)公正、個(gè)人發(fā)展以及可持續(xù)生存的消費(fèi)者都會(huì)被吸引到這樣的一個(gè)市場(chǎng)。
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living
拋開消費(fèi)者的分類不談，根據(jù)樂(lè)活市場(chǎng)上產(chǎn)品的所屬類別，樂(lè)活族的“概念”可以細(xì)分為五類。他們包括：可持續(xù)的經(jīng)濟(jì)、健康的生活、可選而互補(bǔ)的醫(yī)療、個(gè)人發(fā)展，以及生態(tài)友好型生活方式。
總而言之，“樂(lè)活”是一種環(huán)保理念，一種文化內(nèi)涵，一種時(shí)代產(chǎn)物。它是一種貼近生活本源，自然、健康、精致的生活態(tài)度。
相關(guān)閱讀
你是“樂(lè)單族”嗎？
數(shù)字游民 digital nomad
悠然自樂(lè) chillaxin
慢旅族 slow traveler
（英語(yǔ)點(diǎn)津 Helen 編輯）
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